90 Rapper Outfits TikTok 90s Hip Hop Fashion: Brands & Trends That Defined the Decade In the '90s, mainstream hip hop fell in love with clothing brands from Detroit, like Maurice Malone and Pelle Pelle. Hip hop also loved Carhartt, with names like Snoop Dogg, Tupac Shakur, Tupac All Eyez on Me Featured Karl Kani Jeans, Reigniting '90s Nostalgia Billboard Designing Men: Malone's Role in 90s Hip Hop Fashion's Mainstream Rise Maurice Malone