NJOY, a Once Bankrupt E Cigarette Maker, Now Seeks $5 Billion Valuation WSJ FDA Authorizes 4 Menthol Flavored E Cigarettes from NJOY Ecigator FDA issues ban on some flavored vaping products Best NJOY Alternatives in 2025 Vybrant The FDA will allow vaping company NJOY to sell menthol flavored e cigarettes, marking the first time the agency has opened the door for vaping companies to sell non tobacco flavored products.